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Now | The Experience Of Time And Contemporary Design | Herford 10 September - 6 November 2011

Marta Herford Jo Meesters

Design objects communicate the experience of time in very different ways which say something about the way we deal with the present. In contrast to previous design exhibitions on this topic, the project Now. The experience of time and contemporary design is brought to life by an open comparison of the experience of time in everyday life
and in (conceptual) design. The exhibits include objects developed by designers as creative and innovative solutions to problems, poetic and humorous comments responding to society’s experience of time, and everyday objects which act as symbols of cultural aspects in the exhibition.



The project has been conceived as a platform networking designers and authors, concepts and institutions. Marta Herford is acting as the initiator for projects addressing the theme of design beyond the established industrial design. Precisely because the line between art and design is rarely unambiguous, design criticism is required which ensures not only the perception of innovative designs but also measures them against critical standards. One question for example will be whether design phenomena such as retro and vintage set new trends between consumable mass aesthetics and conceptual contemporary design, hence shaping current perceptions of time.

We live within time and with time. From birth to death, from one moment to the next, between recollection and prediction. Depending on the social, technological and communicative circumstances, the perception of time is part of the continuing process of civilisation (Norbert Elias). There is sometimes a big difference between measured and felt time. Everybody knows that moments of fear or boring activities seem to last an eternity, whereas time flies when you’re having fun. Design objects are not just used to measure, plan and organise time but are also involved in diverse social and psychological connections. The exhibition ‘Now. The experience of time and contemporary design’ will bring together these objects, which by representing the experience of time in a fleeting, modern consumer society reflect its diverse aspects. The exhibits include objects developed by designers as creative and innovative solutions to problems, poetic and humorous comments responding to society’s experience of time, and everyday objects which in the exhibition act as symbols of cultural aspects. In addition, the experience of time will be explored in various projects and workshops.

The project has been conceived as a platform networking designers and authors, concepts and institutions. The frequent institutional separation between art and design will be replaced by currently formulated questions and formats conceptualising time not in a functional, linear manner, but rather as substance and resistance to the contemporary experience of time.

Now | The Experience Of Time And Contemporary Design. 10 September – 6 November 2011. Marta Herford. Goebenstrasse 4-10. 32 052 Herford. Germany.

www.marta-herford.info


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