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Post Fossil | Excavating 21st Century Creation | Tokyo 24 April - 27 June 2010

Post Fossil Jo Meesters Pulp Li Edelkoort

In the spirit of striving to be a "venue that will generate design that sees clearly what is ahead", upon which 21_21 DESIGN SIGHT was founded, 21_21 DESIGN SIGHT will hold an exhibition titled "POST FOSSIL: excavating 21st century creation" on April 24, 2010, with trend-forecaster Li Edelkoort as exhibition director.



Li Edelkoort is a pioneer in the field of trend prediction, who scrutinizes social and economic realities in order to decipher social developments and indications of people's changing values. Through her unique observations, she has built up an influential reputation through consulting to various brands worldwide, education, publications, and exhibitions. As one example, the educational curriculum at the Design Academy Eindhoven (the Netherlands), at which she served as chairwoman from 1999 to 2008, is highly acclaimed.

The value systems constructed over the previous century are being reviewed in the wake of the global economic crisis. Edelkoort's attention is now on the trends being set by a new generation of designers, those that create with unfettered freedom and whose works will challenge and overturn the conventional notions of design. These designers are retracing the steps of human history and going back to the primitive roots of the very act of making things. They are redesigning not only the shelter and tools but also lifestyle, incorporating elements of nature into materials and creation processes.

This exhibition brings together around 140 works of 70 designers that Li Edelkoort sees as "POST FOSSIL" creators. This collection poses the question, "How will the designers of tomorrow look to past in order to invent the future?" As it "excavates" and analyzes new creative trends in and for the 21st century, which are embodied in materials, colors, shapes, processes, themes, images, techniques, and other elements, this exhibition searches for clues necessary for the human beings to live and define its future.


Post Fossil | Excavating 21st Century Creation. 24 April - 27 June 2010. 21_21 Design Sight. 9-7-6 Akasaka Minato-Ku, Tokyo, Japan




www.2121designsight.jp

www.edelkoortinc.com


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