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Dutch Invertuals | Verger Store | Milan 14 - 18 April 2010

Dutch Invertuals Jo Meesters

Dutch Invertuals, a collective of independent designers will present their latest work during the Salone del Mobile 2010. From 14 to 19 April the different disciplines of product, graphic, food, spatial, material and fashion design are represented in the new space and restaurant of Italian fashion label Verger. With eight different projects, the collective reflects the multifaceted nature of design.



After successful exhibitions during last years Salone del Mobile and the Dutch Design Week, the Invertuals are back in Milan, for the second time. In collaboration with fashion label Verger, these former Design Academy Graduates will show that design originates from exploration, taking familiar materials out of their usual context and putting them to use in an uncommon and therefore surrealistic way.

Showing the fading borders between our virtual and our analogue world, the new works include interactive cabinets of nostalgia, paper waste furniture and vessels, a vault for personal treasures, daylight captured in textiles, classical centerpieces translated into contemporary lamps and a machine that prints 3D artwork with the help of insects. This fusion is captured in a landscape, transforming the high standard exhibition venue into a surreal Dutch Invertuals world.

The Dutch Invertuals are : Daphna Isaacs, EDHV, Studio Jo Meesters, Jon Stam, Laurens Manders, Mieke Meijer, Raw Color and Verger.


Initiated and curated by Wendy Plomp.

Dutch Invertuals. Verger Store. 14 - 19 April 2010. Via Varese . 20121 Milan, Italy



www.dutchinvertuals.nl


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