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Jewels and Joules | Salone Del Mobile | Milan 22 - 27 April 2009

Jewels Joules

Design Connection Brainport and Design Academy Eindhoven have joined forces to present Jewels and Joules in Milan later this month. Presenting "Jewels of captivating design from a selection of talents, produced, assembled and polished by the industry of Brainport Eindhoven. To be enjoyed with the energy in joules from fresh and frank food out of the inventive kitchen of Design Academy Eindhoven.

Tree branches made of coloured glucose, and asparagus adorned with gold leaf: just a random selection of the exhibits in the design exhibition Jewels & Joules with which Design Connection Brainport (DCB) presents itself on the Salone del Mobile 2009 in Milan from 22 through 27 April. The exhibition is a very original and partly edible (!) show of products that have been designed and manufactured in the Eindhoven region. Jewels & Joules is a collaborative project of DCB and Design Academy Eindhoven, the universally acclaimed design school that for years now has been strengthening the region with highly talented designers.

The Jewels section of the exhibition is a reflection of the creative strength of local designers and the expertise of high-tech industries and craft-oriented workshops. This section also contains products that have been self-produced by the designers, in their own studio - a recent trend in the design world. A dynamic arrangement enables the products to communicate with each other. Kiki van Eijk's craft-based earthenware pots, for example, are placed under tree branches of coloured glucose, thus creating the impression of catching a design candy shower developed by Marieke van der Bruggen. A comprehensive photo report visualises the entire making process 'from drawing board to manufacture'.

Featured projects : Redefining Genetics and Odds and Ends, Bits and Pieces | Soft Orange Daybed

Jewels And Joules | Salone Del Mobile. 22 - 27 April 2009. Via Voghera 11. Milan. Italy | Everyday from 10.30 - 19.00